With millions of website on the internet, how does one cost effectively promote their own brand?? Well, if you continue reading this article, you will realise that one doesn’t need to spend large amounts of moolah to get your site at a top ranking on various search engines.
Search Engine Optimization (SEO): Using Buzz words or Key words:
This is one of the most successful ways to promote a website. To improve the traffic and get a high conversation rate, it’s important to target niche markets and use keywords and mega tags on your site. This helps various search engines identify your site and exactly what it caters to.
Ever wonder why a perfectly good website bombs and turns out to be a low ranking site on major search engines???
As you read further, you will realise that you may have overlooked some grave errors while designing your website. Mentioned below are some examples of how companies end up with mediocre websites contrary to the one they initially conceptualized.
Website Lacks Character
Your homepage is your trump card and your sites first impression should be lasting for visitors. Web users usually arrive at a website to gain detailed and specific information and if your site lacks this main objective, then users are most likely to move on to the next website listed on Search Engines. A website which ignores what the target users want and include irrelevant content, even though the images are top-class, is the first step towards disaster. So remember to keep things simple on your home page, Prioritize information and display links appropriately, so that it’s easy for visitors to navigate through the entire site without losing focus.
In today’s jet age, patience is a rare virtue especially for internet surfers. With high speed internet connections available, people need websites to open at the click of a mouse. Slower loading websites not only affect its popularity but also hamper the site’s credibility. A fast loading website on the other hand will not only keep visitors glued but also generate more interest and traffic.
Here are some tried and tested methods which can boost up your websites speed and performance.
Compress your images and always opt for the “Save for web” feature. Besides optimizing images it’s imperative to choose the correct format. For true color images or photographs use a .JPEG format. Similarly, for GIF and PNG, flat colored images like buttons and logos. Purge any redundant Flash elements. Avoid leaving the height and width attributes empty as it slows down the browser catering to the page, since it’s not sure the kind of space needed for each image.
The 3 essential parts of a website is the content, the header and the footer. In most cases, designers ignore the footer however it’s an important feature as it displays the legal notice, copyright and a mini repeated area which helps with navigation, recent posts, comments, posts etc.
Some important pointers to remember while creating website footer are mentioned below:
A favicon is a tiny 16 pixel x 16 pixel icon displayed on your browser’s URL bar on the bookmark list and for certain other browsers it is visible on the navigation tab. A favicon does not assist in increasing traffic on your site however it will definitely enhance the appearance and look of your blog or site. You can create a distinctive icon which will help distinguish your site to visitors.
A favicon file has a .ico extention and its quite a task to put complicated graphics in a tiny frame. Remember while designing a favicon you need to focus on simple letters or images. Always choose a color which is close to the color of your website, so visitors are able to associate it with the site.
We will keep you updated with blogs from our team.